Customer The Tier-2 Eastern European bank is a full-service institution with a significant Asset Under Management (AUM) of over $50 billion, providing a comprehensive range of banking services to both private individuals and companies.
Challenge Improve the quality and targeting of the bank offers. Optimize marketing communications.
Project Results A modern Data Lake platform has been created with real-time data processing support, which allows generating the Best Offer in near real time.
Business Results Increasing the conversion of formed target offers into customers. The time for introducing new variations of offers (goods, services, including partner ones) has been significantly reduced.